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What is a customer actually costing you?

Get your acquisition cost and lifetime value — plus four more health checks — live. Estimate from last month; round numbers are fine.

Customer economics

What a customer costs you vs. what they're worth.

$
$
yrs
%

LTV : CAC

Healthy is 3:1 or higher — a customer worth 3× what you paid to win them.

CAC

Spend to win one customer.

LTV

Worth over their lifetime.

Retention

Are you keeping the customers you win?

Annual churn

Under 20% a year is healthy. Lower is better.

Operations

Team efficiency and cash.

$
$
$

Revenue / employee

Higher means a leaner team.

Cash runway

6+ months is comfortable.

Turn these numbers into a plan

Book a free 15-minute talk. We'll pressure-test your numbers and map the fastest ways to lower your CAC and lift retention — no obligation.

Prefer to talk now? Call +1 269-697-3355.

LTV : CAC

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